In sketchup, assign a material/color to face and name the material. Open the Vray material editor and find the material you want to replace with the . vismat. Right click on it and choose import material.
What is a Vismat file?
Vismats and VRmats are Material Presets that are only compatible with the V-ray renderer. In V-Ray 3.0, VRmats has been introduced as a new extension format. Clara.io comes with a huge Vismat Material library. To view the list of available Vismat Materials in Clara.io, go to Render > Materials > Vray.